Roadmap Launch

Today on Friday the 5th of March 2021, The Mangrove Store Group is expected to re-launch their online store 'Mangrove'. The Mangrove Store has been closed for the past two months as the team brought the brand into the future. The current team at mangrove has been working round the clock bringing about sweeping change, transforming the products, the website and the content. 

'I would like to personally thank everyone who have battled to get us to this day, as we count down the hours to the re-launch of our online platform' - Michael Cunningham 

 

Roadmap

5th of March 

  • WideWorld Media takes over the media campaign at 17:00. 
  • Scheduled Launch for Official Launch Trailer taking place at 21:00.
  • Newsletter drive.
  • Website opens to the public at 21:01. 
  • Blogs published at 22:00

6th of March 

  • Re-Launch marketing strategy continued. 
  • Mangrove Video is published on Instagram & Facebook Channels 
  • Re-Targeting campaigns begin. 
  • Blogs published at 12:00, 17:00, 20:00, 22:00.

7th of March 

  • Newsletter drive. 
  • Continued marketing drive. 
  • Content pages updated to reflect change of time.
  • Blogs published at 12:00, 17:00, 20:00, 22:00. 

8th of March 

  • International Women's Day Launch.
  • Launch of Women's clothing line. 
  • Content update to website. 
  • Blogs published at 16:40, 22:30.

 

The above dates show a detailed guideline of the Mangrove's roadmap for re-launching our online store in the coming days. 

 

*This document has been written to represent Mangrove's roadmap for all stakeholders involved in the Mangrove Store Group, and how we plan to execute the coming launch. 

Mangrove plans to fulfil this detailed roadmap provided above. In the event that these plans are not executed a further detailed roadmap will be established to plan for any disruption.